A new magazine for
internal communication ("LIST MAGAZINE" , password: gir) has recently appeared. The general tone is one of mock-friendliness typical of the modern anglo-saxon
marketing culture, based on the “participation” and “fun” of people who are
implicitly considered immature enough to need both constant encouragements to
keep working hard and strict rules cleverly devised by a enlightened ruling
elite to keep them from straying. Catchy phrases like “help us to have fun” sum
that up very potently. Or the chance to win an ipod by proposing a name
for the magazine.